My work lives at the intersection of creativity, research, and experimentation, where curiosity leads and concept drives everything that follows.

Selected Works

See all works

Ajax Matchday Posters

This project is a series of alternative matchday posters that reimagine the energy of the pitch through a graphic lens, blending club heritage with contemporary design.

The Silence Between, Robert Birnbach

‘'The Silence Between: Photographs of Music in the Moment" by Robert Birnbach captures the essence of live music through the art of photography. For Robert Birnbach’s photography book, I designed a cover inspired by the golden era of jazz records.

Editorial Layout

A refined editorial layout where imagery takes center stage. I’ve balanced bold, expansive photography with purposeful negative space.

Dutch Design Week, 2018

I was asked to design one of the 5 campaign posters for the Dutch Design Week 2018. The theme of this edition was: If not us, then who? I looked at the butterfly effect. I developed a campaign concept centered on the "stone in the water" metaphor, the idea that one small act creates an infinite ripple. Using a raw, stencil-machine aesthetic, I gave the message the urgency and weight it deserved.

Real Estate Flyer

Flyer to promote open house events. This flyer is designed using silhouettes of houses.I wanted the flyer to be different from the usual real estate flyers. I achieved this by using a bold style in combination with a risograph technique and vibrant colors.

Editorial Layout

A refined editorial layout where imagery takes center stage. I’ve balanced bold, expansive photography with purposeful negative space.

Poster Design

Inspired by the clean lines and radical simplicity of the Bauhaus movement, I designed this poster as a typographic self-portrait. By stripping away the ornamental, I deconstructed the letterforms of my name into an abstract arrangement of geometric shapes.

Miscellaneous

A variety of website sections and pages I designed.

Miscellaneous

A variety of website sections and pages I designed.

Miscellaneous

A variety of website sections and pages I designed.

The Gold Standard

Cover design for "The Gold Standard" by Saifedean Ammous

Photobook Kunsten i Bygdøy

Collection of photographs by several photographers. The photobook contains maps for the visitors of the (private) exhibition.

Testimonials, Exploration

Why stick to a grid when you can tell a story? I experimented with a modern take on the classic pinboard, pushing the boundaries of traditional UI to create a section that feels tactile, human, and curated.

Editorial Layout

A refined editorial layout where imagery takes center stage. I’ve balanced bold, expansive photography with purposeful negative space.

Dennis Koot Lecture Invitation

Invitation design for Dennis Koot his lecture at Zefir7 in The Hague.

Banne, Logo Design

For Banne, a sustainable offshoot of the Dutch brand Zuiver, I created a logo that reflects the brand’s down-to-earth philosophy. Inspired by the linear geometry of Dutch polders, the horizontal strike represents the Dutch mentality of keeping your feet on the ground, simple, bold, and inherently sustainable.

Intelligent Storage Solution

To simplify complex services, I utilized a "Bento Grid" layout. By pairing structured hierarchy with custom illustrations, I transformed technical information into a clear, digestible, and visually satisfying narrative.

Ajax Matchday Posters

This project is a series of alternative matchday posters that reimagine the energy of the pitch through a graphic lens, blending club heritage with contemporary design.

Annual Report Design

I designed this annual report with the goal to make it vibrant, but professional. I played with big typography to achieve this.

Mount Lightning, Lookbook

Collection of photographs by several photographers. The photobook contains maps for the visitors of the (private) exhibition.

Ajax Matchday Posters

This project is a series of alternative matchday posters that reimagine the energy of the pitch through a graphic lens, blending club heritage with contemporary design.

Jazz Shadows, Robert Birnbach

I had the pleasure to design Robert Birnbach’s new website. We decided to continue the style from his book, and treat the website like a cover art for jazz back in the days. The outcome is bold, and rhythmic, just like the way he captures jazz artists.

Pitch Deck Design

Pitch deck design for a company working in the green energy field. In my design I made use of the movement from windmills to create engaging typography. Due to protective reasons, this design is slightly altered from the original.

Stamp Design

What do you want to know about typography, but were afraid to ask? In this project I researched the use of whitespace in typography by making different compositions with Jenny Holzer her quotes as inspiration. This stamp design was one of the outcomes.

Miscellaneous

A variety of components I designed for websites.

Poster

Poster design inspired by psychedelica art.

Internship Report

I had the pleasure to do my internship at Studio Remco van Bladel. In these months I learnt a lot about setting type, making magazines and campaigns.

Pitch Deck Design

Pitch deck design for a technology company with a focus on data storage. Due to protective reasons, this design is slightly altered from the original.

Editorial Layout

A refined editorial layout where imagery takes center stage. I’ve balanced bold, expansive photography with purposeful negative space.

Editorial Layout

A refined editorial layout where imagery takes center stage. I’ve balanced bold, expansive photography with purposeful negative space.

I Want To Fly In June

Imagine you are jumping on a trampoline, at the highest point you feel completely freed from any expectations and you experience a moment of delight. Everything around you seems to fade away and the time stopped ticking. Before you know it gravity is taking you down and the clock starts ticking again. In my project I try to beat gravity and be able to stretch that moment of being weightless a little longer. I want to experience the air and its freedom and use this as my benefit as a graphic designer. I want to fly in June is a documentation of my attempts to fly and my flight itself. This is shown by graphical outcomes from my experiments. Can I beat gravity as a graphic designer? Photography: Laura de Rijk

I Want To Fly In June

Conspiracy Theories

An editorial deep-dive into the linguistic subcultures of the internet. This publication catalogs and arranges the specific jargon and visual cues used by online communities to "prove" conspiracy theories. It’s an investigation into how language is weaponized to build alternative realities.

Poster Wall

My expertise

I’m Jamie de Rooij, a Dutch graphic designer with a love for bold ideas and thoughtful design. My work lives at the intersection of creativity, research, and experimentation, where curiosity leads and concept drives everything that follows.

After graduating from the Royal Academy of Art in The Hague, I worked for clients across commercial and editorial fields. Each project is a new exploration: a chance to question, experiment, and build something that not only looks strong but feels right.

Typography often forms the backbone of my process, a tool to balance precision with play. From the first spark of an idea to the finished piece, I believe in crafting design solutions that are clear in purpose, striking in form, and bold enough to stand apart.

From concept to final delivery, I aim to create work that communicates with precision, resonates with people, and dares to be bold.

Let's work together

Services

Art Direction

BOOK DESIGN
BRANDING
COMMERCIAL DESIGN

DIGITAL DESIGN
EDITORIAL DESIGN

FRAMER DEVELOPMENT
PRINT DESIGN
PRODUCT DESIGN
WEBDESIGN

sOCIALS

INSTAGRAM

EXPERIENCE

(2017-NOW) Freelance
(2016) Remco van Bladel,
Internship
(2012) ZUIVER, INTERNSHIP
(2011) Studio Jan de Boer,
Internship

EDUCATION

ROYAL ACADEMY OF ART, THE HAGUE

MEDIA COLLEGE, AMSTERDAM

FEATURES

Fontanel Dutch Design Talents 2017